Starting a business is a very risky task, whether it is just a small business or you are planning to expand your business in the future. Furthermore, starting a business entails understanding and dealing with various issues such as legal, financing, sales and marketing, intellectual property protection, liability protection, human resources, and more. But interest in entrepreneurship is at an all-time high and there have been astounding success stories of early stage startups grow-ing to be multi-billion-dollar companies, such as Uber, Facebook, WhatsApp, and many others. In this research paper, we will discuss different approaches and steps that you should bear in mind when you are starting a business.

First step is to understand the commitment and challenges involved in starting a business. Ever since, starting a business is a huge commitment. Entrepreneurs often fail to appreciate the sig-nificant amount of time, resources, and energy that are required to start and grow a business. For instance, some of the biggest challenges to starting and growing a business is coming up with a great and unique product or service and understanding the needs of your target audience and how to response to those needs in order to satisfy them. The second challenge would be having a strong plan and vision for the business and having a great understanding of the market and being feasible to estimate what are the risks. Moreover, another great challenge is having sufficient capital and cash that would cover all the costs for staring your business and also for maintaining it.

Finding committed and skillful employees is also necessary and also firing bad employees quickly in a way that doesn’t result in legal liability. In addition, you should have great courage and encounter no fears when you think you could not meet your customers need. Besides, you should solely focus on working hard and broaden your knowledge about the most recent tech-nology and when you should use to them in order to find the fastest and smartest way to satisfy your customers needs. When starting out, your product or service has to be at least good if not great. It must be differentiated in some meaningful and important way from the offerings of your competition. Everything else follows from this key principle. Don’t drag your feet on get-ting your product out to market, since early customer feedback is one of the best ways to help improve your product. Of course, you want a “minimum viable product” (MVP) to begin with, but even that product should be good and differentiated from the competition. Having a “beta” test product works for many startups as they work the bugs out from user reactions. As Sheryl Sandberg, COO of Facebook has said, “Done is better than perfect.”

You should devote time and effort to building a great website for your business. Prospective investors, customers, and partners are going to check out your site, and you want to impress them with a professional product. We mention some tips for building a great company website:

• Check out competitor sites.
• Start by sketching out a template for your site.
• Come up with five or six sites you can share with your web site developer to convey what you like.
• Be sure the site is search engine optimized (and thus more likely to show up early on Google search results).
• Produce high-quality original content.
• Make sure your site is optimized for mobile devices
• Make sure the site loads quickly.
• Keep it clean and simple; visual clutter will drive visitors away.
• Make sure you have a Terms of Use Agreement and Privacy Policy (and comply with the European GDPR rules).
• Make the navigation bars prominent.
• Obtain and use a memorable “.com” domain name.
• Make the site visually interesting.
• Make sure it’s easy for site visitors to contact you or buy your product.

In conclusion, there are various steps that you should consider when you are starting a business. For example, you should have complete commitment to the task and fearlessly face all the risks that you might face. Furthermore, you should focus on understanding your customers’ needs and analyzing the market in order to find the right product or the intended services that your target audience want.